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The Best Go-To-Market Community on the Web

GTM Academy is for Go-To-Market professionals and upstarts looking to learn, grow and meet like-minded peers.

We know how hard it is but you don't have to do it alone!

"Free for now, but not forever. So sign up today!"

 

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Benefits

GTM Academy is an exclusive community of go-to-market professionals and upstarts! This is for product specialists, marketeers, sales experts, RevOps professionals, designers, entrepreneurs and more.

Its all about the people!

Build compassionate connections and shared experiences with people on similar and complimentary journeys to you.

We have dedicated and shared spaces for the different specialisms. However don't forget we want to foster learning and collaboration across disciplines.

Get feedback

Get constructive feedback and beta users on your early products, features, designs, marketing campaigns, sales collateral, pricing and much more.

Learn and grow

We have experts across the entire go-to-market spectrum: Product, Sales, Marketing, RevOps, Design, Customer Success, Founders and Business Leaders.

We offer chat rooms, Q&A, live discussions and in-person events.

Helpful tools and resources

As a community we create, collect and share useful templates, tools, cheat sheets, book recommendations and best practices.

Product offers

We use our collective buying power and connections to get the best rates on the software and services we need to excel in our jobs.

Mobile Apps

Have the power of GTM Academy and its community wherever you are through our iPhone and Android apps.

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Why does GTM Academy Exist?

I built this community as I wished it had existed when I was growing my own companies and those of others. Running and growing businesses is hard and stressful. I have led teams in every one of these areas: Product, Sales, Marketing, Revenue and C Suite. One of the things I always noticed was that more often than not these groups were at odds e.g. Sales vs. Marketing. This was usually due to no fault of their own but often stemmed from misaligned incentives, strategic misdirection, or a lack of empathy for each other's roles.

I hope this community can help change this for the better!

Who is in GTM Academy?

Every member is or has been in one of these Go-To-Market areas: Product, Sales, Marketing, Design, Revenue Operations, Strategy, Leadership or Founder.

It doesn't matter whether you are at the start of your journey or a seasoned veteran. 

This community is about learning and building lifelong compassionate connections without fear.

As human beings, we have a deep desire to belong and be part of something bigger than ourselves!

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Our Values

01

Build Compassionate Connections

We build compassionate connections with one another both online and in real life.

02

Growth Mindset

We exist to help one another learn, grow and get better. We give to get back.

03

Openness

Be vulnerable. Be empathetic. No egos. Share widely and actively participate.

04

Innovate

The world is changing fast. As an individual, it's hard to stay on top of the latest trends and innovations, but as a community, we are as strong as the sum of all our parts.

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A letter from the founder.

Hey there,

I'm the person behind the curtain at GTM Academy.

If you’re in the business of bringing something to market—whether it's groundbreaking products, innovative services, or disruptive ideas—you know it’s no small feat. The world of go-to-market is a labyrinth. It's complex, it's challenging, and it's often isolating. But it doesn’t have to be this way.

Picture this: A community where product gurus, marketing mavens, sales strategists, RevOps revolutionaries, design thinkers, and entrepreneurial spirits converge. Not just a gathering, but a thriving hub of collaboration, learning, and support. That's GTM Academy.

Why did GTM Academy come to life? Because I’ve been in your shoes. I’ve navigated the tumultuous waters of growing companies, both my own and others’. Along the way, I noticed something unsettling—silos. Sales pitted against Marketing. Product development disconnected from customer needs. It was nobody’s fault, really. Misaligned incentives, strategic detours, and a fundamental lack of understanding among teams are often to blame.

Imagine a place where these barriers don't exist. Where empathy drives our interactions, and we recognize that, despite our diverse roles, we share common goals. GTM Academy is that place.

Who will you meet here? Veterans and newcomers alike, from every corner of the go-to-market universe. Product specialists, sales experts, marketing professionals, designers, RevOps gurus, strategists, leaders, and founders. It’s a melting pot of expertise, experiences, and enthusiasm.

What’s in it for you? Connections. Real, meaningful, compassionate connections with individuals walking the same path as you, and some on paths that intersect or run parallel. It's about creating a shared journey, learning from each other, and building something bigger than ourselves.

At GTM Academy, you’re not just getting access to a network. You’re stepping into a world of collaboration across specialities. A place where feedback isn’t just welcomed; it’s invaluable. Where learning is continuous, facilitated by experts across the spectrum of go-to-market disciplines. Live discussions, Q&A sessions, in-person events, and dedicated chat rooms for real-time engagement and support.

And it doesn’t stop there. We pool our collective knowledge to curate essential resources—templates, tools, best practices, and even exclusive product offers leveraged by our collective buying power.

Best of all, GTM Academy is wherever you are. Our mobile apps ensure that this vibrant community of go-to-market professionals is just a tap away, anytime, anywhere.

So here’s to breaking down the silos, to building bridges instead of walls. Here’s to GTM Academy—our space to grow, to connect, and to thrive in the complex world of go-to-market. Join us. Let’s make go-to-market a little less daunting and a lot more rewarding.

Together, let's redefine the future of go-to-market.

William Roberts Signature

 

 

Wherever you are, you will always have a community of like-minded Go-To-Market peers and experts.

FAQ

How much does GTM Academy cost?

GTM Academy costs £29 p/m or £300 per annum.

Why do you charge for GTM Academy?

I think having a fee is a great filtering mechanism for ensuring we have a highly engaged community that upholds the values and is bought into what we are all trying to create.

There is also a huge amount of time, effort and value that goes into creating and maintaining it.

Can I expense this using my workplace's Learning and Development budget?

Absolutely, assuming you have their permission. Many people expense the membership fee using their workplace's learning and development budget. Often they invite their team members and colleagues to the community as well.

I have a discount code what do I do?

I sometimes give discount codes to my coaching and advisory clients or to companies where I have done consulting work provided the people signing up fit the community criteria, values and ethos.

You can apply the discount code at the checkout by following the links to "Join GTM Academy" 

I am already a member, how do I log in?

You can log in by putting in your username and password at GTMacademy.io or by using the iPhone or Android apps.